This paper aims at examining the current attempts of the Hindutva organizations to hijack the environmental discourse and use it to mobilize the public on religious and communal bases. After a brief summary of the main ideological strands and movements in contemporary Indian envirnonmentalism, special attention is paid to the attempt by the VHP and other Sangh Parivar organizations to appropriate the Ganga monement in Uttarakhand. With reference to the previous campaigns in the 1980s and 1990s, in which the waters of the Ganga already played an important role, their strategies and tactics are examined and discussed, followed by an analysis of the seminal question: Why is it that time the Hindu Right has not been successful in capturing the public imagination and seizing the environmental agenda in order to transform it into a broader social movement., Jiří Krejčík., and Obsahuje seznam literatury