This discussion paper deals with equal opportunities for women and men policy in the Czech Republic financed by the European Social Fund. It presents findings of a case study focused on the position of the “gender expert” which was introduced as obligatory within call no. 76 OP HRE, area of support 3.4 “Equal Opportunities of Women and Men on the Labour Market and Reconciliation of Family and Working Life,” in order to increase the quality of equal opportunities projects. The evaluative case study concludes that the position was not defined sufficiently which lowered the potential quality improvement of the projects. Further policy steps are suggested and a broader context is discussed where the position of the “gender expert” may surprisingly be seen as a contribution to the financial stability of some NGOs focused on equal opportunities. The paper also aims to provide those who work as gender experts with an opportunity for a much needed self-reflection.