Author of the study presents, on the basis of the analysis of the modifications of the story on the origins of the Přemyslid dynasty in medieval narrative sources (Legend of Kristián, Chronicle of Kosmas, Old Czech Chronicle of the so called Dalimil, ...) as well as their comparison.
The article deals with the typology of Baroque frontispieces in printed books published in Bohemian and Moravian printing houses in 1618–1765, which is viewed in terms of the function of the frontispieces in printing. The paper contains a detailed analysis of the main thematic variants of frontispieces. The thematic variants are analysed with respect to the content and genre of the work concerned with the aim to determine the main marketing strategies of Bohemian and Moravian printers, publishers or booksellers in the visual promotion of their products.