This article focuses on Qatar and its public diplomacy. Qatar, the oil-rich monarchy located in the Persian Gulf, uses the staging of famous sporting events as a very important diplomatic tool. The awarding of the football World Cup 2022 is one of the biggest success stories of Qatari public diplomacy. Nevertheless, this event is only one of many similar activities, which, along with other public diplomacy tools, is aimed at improving Qatar´s image in the region and also within the international community. If Qatar is successful in hosting the football World Cup, which is one of the most popular sporting events in the world, it will gain the prestige it craves in the international arena. and Jiří Zákravský.