The rst direct presidential elections in the Czech Republic took place in January 2013. This event and the period before were extensively covered by media, which many candidates and political actors described as ultimately having a signi cant in uence on voters’ decisions. This article focuses on an analysis of the media image of one of the presidential candidates, Karel Schwarzenberg. Originally an outsider, he reached the second round of the elections, but then he was beaten by Miloš Zeman. The article uses the theory of framing and speci es it to the circumstances of the rst and second round of the elections. It applies a quantitative and qualitative content analysis to the main Czech daily newspapers and to the website supporting Schwarzenberg www.volimkarla.cz. The in-depth analysis reveals that the positive image of Karel Schwarzenberg created by his supporters before the rst round of the elections was reframed before the second round into a rather negative image., Hynek Jeřábek, Jan Rössler, Pavel Sklenařík., and Obsahuje seznam literatury
The publication dissects media perception of environmental issues within Ostrava region. Media are those who pick the stories edit them and throughout their agenda make shifts in ideas of individuals. In 2010 we have experienced skyrocketing of the media coverage of environmental issues related to Ostrava region, mostly attributed by reporting on air pollution. As available researches witnessed, there is a tight relation in public minds in between City of Ostrava, Ostrava region and Moravian-Silesian Region. This fact makes the research easier in the way we could often take in Moravian-Silesian Region figures as to be valid for the City of Ostrava as well as for Ostrava region and vice versa. The objective of the paper is to prove ahypothesis, that media have retained the coverage intensity of agiven topic as they did in 2010., Pavel Herot., and Obsahuje seznam literatury