Search

Start Over Subject emblems Subject marketing

1. Typologie barokních frontispisů v bohemikálních tiscích z let 1618–1765

Creator:
Beránková, Hana
Type:
article, model:article, and TEXT
Subject:
frontispiece typology, frontispieces, Baroque, book illustrations, marketing, emblems, mythology, personification, coats of arms, portraits, symbols, and allegory
Language:
Czech
Description:
The article deals with the typology of Baroque frontispieces in printed books published in Bohemian and Moravian printing houses in 1618–1765, which is viewed in terms of the function of the frontispieces in printing. The paper contains a detailed analysis of the main thematic variants of frontispieces. The thematic variants are analysed with respect to the content and genre of the work concerned with the aim to determine the main marketing strategies of Bohemian and Moravian printers, publishers or booksellers in the visual promotion of their products.
Rights:
http://creativecommons.org/licenses/by-nc-sa/4.0/ and policy:public

2. Typologie barokních frontispisů v bohemikálních tiscích z let 1618-1765

Creator:
Hana Beránková
Format:
print, bez média, and svazek
Type:
article, články, journal articles, model:article, and TEXT
Subject:
Historická věda. Pomocné vědy historické. Archivnictví, 17.-18. století, baroko, knižní ilustrace, marketing, emblémy, mytologie, znaky, portréty, symboly, alegorie, bohemika, baroque, illustration of books, emblems, mythology, coats of arms, portraits, symbols, allegory, Bohemistics (sources), frontispiece typology, frontispieces, personification, 8, and 930
Language:
Czech
Description:
The article deals with the typology of Baroque frontispieces in printed books published in Bohemian and Moravian printing houses in 1618-1765, which is viewed in terms of the function of the frontispieces in printing. The paper contains a detailed analysis of the main thematic variants of frontispieces. The thematic variants are analysed with respect to the content and genre of the work concerned with the aim to determine the main marketing strategies of Bohemian and Moravian printers, publishers or booksellers in the visual promotion of their products., Hana Beránková., Obsahuje anglický abstrakt a shrnutí., and Obsahuje bibliografii
Rights:
http://creativecommons.org/publicdomain/mark/1.0/ and policy:public