The authors analyse the discourse of Green Ways (GW), a company using multi-level marketing where women comprise the majority of distributors. The article shows that however multi-level marketing is advertised as a highly flexible form of employment suitable for those who want to combine family life with work, it is rather a way of marketing than an employment opportunity. A significant role in this business is played by women on parental leave who earn self-esteem based in the neoliberal values of self-reliance and entrepreneurial success, rather than FINANCIAL income. The analysis links their ways of describing the character and benefits of selling GW products with the ideology presented in GW manuals for distributors. Using Bourdieu’s theory, the authors point out how GW constructs the symbolic oppositional binary in line with the neoliberal notion of an efficient individual., Irena Lištiaková, Lucie Jarkovská., and Obsahuje seznam literatury
This article focuses on the situation of parents of children aged 0-7 in the Czech labour market according to findings from the Labour Force Survey in 2007. The author discusses the model of changes to the economic position of parents typical for the Czech Republic and shows that mainly mothers are affected by the interruption to labour market participation. They found a strong homogeneity of preferences for home care until a child reaches the age of 3, a fact that could also be influenced by structural/institutional conditions. Working mothers of smaller children are significantly at risk of unemployment and at risk of being required to work on a fixed-term contract, and they have a smaller chance of reaching management positions. Fathers are not affected as much by parenthood, but they are more at risk of having to working long hours and evenings. Some of the results (especially on mothers’ unemployment) require further research and political attention., Ondřej Hora., 2 grafy, 6 tabulky, and Obsahuje bibliografii
The paper deals with the activities of the writer Božena Němcová in Slovakia in the years 1851-1855. She visited Slovakia four times in this period (three times she visited her husband who worked here in civil service, her last stay was intended as a cure, while most of the time Němcová devoted to ethnographic research). All her stays resulted in contributions based on active observation, ethnographic and folkloristic research, consultations with a number of Slovak intellectuals dealing with both humanities and natural sciences. The results of the individual stays differ both in form and quality. They proceed from journalistic „causerie“ towards serious attempts of monographic elaboration of natural background, history, demography, sociological, ethnographical and gen-der facts of a given region. The contribution to folkloristic is outstanding. The writer used Slovak inspirations also in her fiction. Thanks to her activities, Bože-na Němcová belongs to the history of Slovak ethnology.