The first record of the Azalea rough bollworm, Earias roseifera Butler, 1881 in Europe is reported. Larvae were collected on twigs, sprouts and buds of several azalea hybrids growing in a botanical garden in the province of Como (Northern Italy). The larvae fed mainly on the flower and vegetative buds, which resulted in a significant reduction in the amount of blossom. Specimens were identified using both morphological characters and a molecular analysis of the DNA barcode (COX1 sequence).