The study examines religious motivation in the believers’ attitudes. It seeks to identify contexts in which religious motivation is present or accentuated by the influence of believers’ other social characteristics (religion, locality, age, gender). Social aspect of religion determines, to some extent, social relations, ethical norms, and life goals (intentional strategies, unconscious actions). Study seeks to answer the question to what extent a person’s life is determined by his or her religious preferences and to what extent the faith is involved in the of everyday life. The issue has been studied in traditional and new Christian groups present in the Czech Republic and in South Moravian localities with different historical, cultural, and social development. The research shows that several influences play a role in shaping the views and choices of believers.