The presented paper tries to interpret the campaign before the Czech presidential election in 2013 from the perspective of Je rey Alexander’s performative theory. It argues that the process of preference formation cannot be completely explained on the basis of rational interests of the voters, media or socioeconomic strata. On the contrary, the paper based in durkheimian paradigm argues for the importance of collective emotions. The campaign is understood here as a sequence of performative acts in which the candidates, understood as collective representations, try to associate themselves with emotions of the voters. The performance in Alexander’s perspective takes place in the civil sphere formed by the cultural code with binary structure of the democratic and antidemocratic side. In this perspective the case of Czech presidential campaign will be shown with the focus on the unexpected advancement of Karel Schwarzenberg to the second round of the election., Vít Horák., and Obsahuje seznam literatury