The authors analyse the discourse of Green Ways (GW), a company using multi-level marketing where women comprise the majority of distributors. The article shows that however multi-level marketing is advertised as a highly flexible form of employment suitable for those who want to combine family life with work, it is rather a way of marketing than an employment opportunity. A significant role in this business is played by women on parental leave who earn self-esteem based in the neoliberal values of self-reliance and entrepreneurial success, rather than FINANCIAL income. The analysis links their ways of describing the character and benefits of selling GW products with the ideology presented in GW manuals for distributors. Using Bourdieu’s theory, the authors point out how GW constructs the symbolic oppositional binary in line with the neoliberal notion of an efficient individual., Irena Lištiaková, Lucie Jarkovská., and Obsahuje seznam literatury
The article introduces the concept of "sociological technoimagination" and delineates the field of visualitzations used in the social sciences: the various forms of graphs, schemes, and diagrams. It surveys the uses and funcitons of visualizations in sciences generally and places their development in the wider contex to the modernization of vision of the 19th century; examining the pioneering uses of visualization methods by Etienne-Jules Marey, Franci Galton or Otto Neurath. Gabriel Tarde´s account of statistic (from his Laws of Imitation, 1890) is reinterpreted in regard to both the nature and social roles of the sociological technoimagination., Tomáš Dvořák., and Obsahuje seznam literatury