This paper deals with the representation of national and ethnic identity categories in media texts during the Population and Housing Census 2011. Census is understood here as means of constructing collective identities not as clearly pre-defined categories but as socially and media shaped parts of an individual identity. The aim of this study is thus to analyze media representations of Population and Housing Census 2011 as an event that highlights the negotiation of collective identities and the processes of the so called “identitary mobilization”. Quantitative analysis of selected articles from national newspapers enriched by findings of qualitative analysis of comments and videos from the new media shows, among others, that the Census is often represented through a kind of media discourse called national in this paper and that the processes of identitary mobilization acquire specific forms during the Census, although probably not limited to its actual period., Jitka Zalabáková., and Obsahuje seznam literatury
This article deals with the issue of pre -election polling and examines the methodological approaches used in pre -election polling in the Czech Republic. Aselection of Czech research agencies is presented and explored, as well as the recommendations of various professional associations. The core of this work examines and compares the methodological approaches used by the Czech agencies CVVM, ppm factum, Median and STEM. The aim of this article is to highlight the differences in the methodological approaches among the Czech agencies and to determine whether these differences could eventually affect the outcomes of pre -election polls., Kristýna Chábová., and Obsahuje seznam literatury